The home page of websites should be able to show viewers the purpose of the site immediately which could be promoting product(s) / service(s) or providing information. There should be clear navigation so interested viewers can dig deeper into your website to view more information/content. Keeping the home page clean while showing necessary graphics & content but also leading the perspective clients to other pages tells Google that your site has the information required for a given search.
Using this method shows Google that viewers are actually looking through your site, likely to be interesting content therefore relevant to the search in how the site was found, rather than how we describe “bouncing on and bouncing off” of the page which Google views not a particularly good way as it may suggested the site is of no relevance to the search term in how the site was found. So by cramming as much information about your company or product onto the front page you are actually harming your chances of ranking well..
Another thing people potentially do wrong in our opinion is put all the information within the first view without scrolling. We like to encourage viewers to scroll further down the page to find information clearly presented but more importantly enticed to click off the front page to other content deeper inside the site.
Taking all this into account, on the flip side a front page full of graphics is not going to help either. It Will slow load times and will not provide content that Google can read (Alt Tags will give some info but not as strong as good content).
We hope this has given you a few things to think about with regards to how your own website is performing or not performing.
SME Media London
