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Copywriting

Copywriting

Copywriting – The content of your website is equally as important as the design and technical structure. The home page should not be just a static business card. A home page is an elaborate shop window with a stage and your content needs to perform!

Word design is a craft, it is a skill to organise words that inform, entice, influence and can convert readers to customers. Poor copy content will turn prospective customers away. Visitors form their opinion of a website within 6 seconds so your home page needs to be faultless. Every word counts, an overload of technical jargon will wrap the reader in verbal gymnastics; they will get bored and leave the site!

Expert copy writing will provide relevant, clear, concise and readable copy that is engaging and flows naturally. Copy writing is a valuable, ethical tool that optimises search engine results. More than 85% of the total factors that determine how a web page is ranked and exactly where it appears on search pages are based on things that happen behind the scenes. A website that copies content or uses keywords out of context actually receives penalties that prevent the page being visible.

SME Media have in house copy writers who are published authors; they understand that web content must be written with a goal in mind and include a call to action. Professional copy writing is essential to provide engaging content that communicates effectively. Our copy writing services will provide the finishing touch to your new website and help your business stand out from your competitors.

Your website provides an opportunity to lead visitors, to let them explore every page and learn more about your business. Effective use of keyword rich copy is essential and generates better traffic, appropriate visitors, conversion and revenue levels. Content creation must integrate the right keywords at the right ratio, whilst being in accordance with search engine criteria. All content will be conceptual copy.

Excellent copy will help transform a business and build the brand. We organically build audiences, generate sales and establish your business as industry experts. Each visitor is a potential promoter of your business, thanks to the advent of blogging and social media platforms such as Google+, Facebook and Twitter. More people than ever are able to cast their vote on what is relevant by linking to it, bookmarking it, and tweeting it.

A consultation will enable us to learn what is important to your business and the message your company would like to convey. Through information gathering, we will gain knowledge and identify unique selling points, understand the customer base and buying demographic.

Conceptual copy can also be written for PR and Marketing purposes. We have provided our customers with a fresh approach to their Adverts, Brochures, Flyers and Press Releases.

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