Copywriting – The content of your website is equally as important as the design and technical structure. A website should not be just a static business listing – it’s the shop window that you display your business through, and your content needs to perform in order to showcase your business to your potential customers.
Word design or content marketing is a skill – to organise words that inform, entice, influence, and can convert readers to customers. Poor copy content will turn prospective customers away. Visitors form their opinion of a website within 6 seconds so your home page needs to be faultless, making each word count, without an overload of technical jargon or boring sales content that makes people leave your site.
Clear and relevant content for SEO
Expert copywriting will provide relevant, clear, concise, and easy-to-digest copy that is engaging and flows naturally, but copywriting is also a valuable, ethical tool that optimises your business website’s search engine results. More than 85% of the total factors that determine how a web page is ranked and exactly where it appears on search pages are based on things that happen behind the scenes. A website that uses bad quality or copied content, uses keywords out of context or doesn’t even use them at all, receives penalties that prevent you website from being visible.
SME Media Copywriting
SME Media has in-house copywriters who are published authors; they understand that web content must be written with a goal in mind and include a call to action. Professional copywriting is essential to provide engaging content that communicates effectively. Our copywriting services will provide the finishing touch to your new website and help your business stand out from your competitors.
Your website provides an opportunity to lead visitors, to let them explore every page and learn more about your business. Effective use of keyword-rich copy is essential and generates better traffic, appropriate visitors, conversion and revenue levels. Content creation must integrate the right keywords at the right ratio, whilst being in accordance with search engine criteria.
Ongoing Content Creation
Excellent copy will help transform a business and build the brand on an ongoing basis. Using digital articles, blogs or papers, we organically build audiences, generate sales, and establish your business as industry experts. Each visitor is a potential promoter of your business, thanks to the advent of blogging and social media platforms such as LinkedIn, Instagram, Facebook, Twitter, and the other growing networks. More people than ever are able to cast their vote on what is relevant by linking to it, bookmarking it, and tweeting it.
A consultation will enable us to learn what is important to your business and the message your company would like to convey. Through information gathering, we will gain knowledge and identify unique selling points, understand the customer base and buying demographic.
Copywriting for PR
More conceptual copy can also be written for PR and marketing purposes for your SME. In the past we have written press releases and award submissions for small and medium-sized businesses, getting businesses shortlisted for relevant awards that include the CREST Business Awards, competing with larger and more established businesses in the area.
Copywriting for Sales Collateral
We have provided our customers with a fresh approach to their adverts, brochures, flyers, and other promotional items, including print and digital materials. Writing for sales collateral has a different feel and involves a more direct approach. Our inhouse copywriting are comfortable switching to a more assertive tone, and welcome the chance to reach out to your clients and customers on your behalf.
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