Learn how to use the Facebook Pixel to increase Conversion Rates for your Business

The Facebook Pixel For Custom Conversions

Facebook Pixel Benefits & Overview for Business

Facebook Pixel – Did you know that over 4 million Facebook Advertisers exist worldwide? It is no wonder Facebook has to improve systems often. One of the most effective targeting tools that Facebook has launched to-date is ‘The Facebook Pixel’. If you are active in using Facebook Paid Ads you may have noticed this option but many say they do not know what it is or how it is used. In this blog post we will discuss the features and benefits of the ‘Facebook Pixel’ and how it can be used to help you grow your business.

What is the Custom Audience Pixel?

This was the system used before the Facebook Pixel was born in 2015. It was designed for retargeting website visitors and increasing conversion rates but it was far more complex. You would be permitted one website custom audience pixel for each advertising account but required to create numerous conversion pixels depending on how many pages of a website you wanted to track conversions on. The New Facebook Pixel was born to replace all of these pixels by providing the ability to retarget, optimise and track everything from one place.

Increase your Conversion Rates with Facebook Pixel

Anyone can launch a Facebook Paid Ad campaign to target specific audiences; not everyone is successful though. Facebook Paid Advertising is utilised by all types of businesses ranging from small home-run organisations all the way through to large corporate multinationals! The possibilities it offers are endless and thus a good knowledge of the platform is required before you set out to achieve your goals. Consider this a long-term market research and management strategy to help you create your audiences. Your first results will help you identify ways to improve your approach and eventually you will develop an effective strategy that guarantees your results every time. Combine the Facebook Pixel with your Paid Ad Strategy and reap the benefits it brings.

8 Powerful Benefits of the newly added Facebook Pixel:

1.       Know exactly who you are advertising to

2.       Increase ad performance through effective strategy

3.       Maximise interaction by targeting specific active groups

4.       Establish how your customers move between devices

5.       Optimise your Facebook ads for website conversions

6.       Create custom audiences from your website for re-marketing

7.       Track conversion % to calculate your ROI (Return on Investment)

8.       Track the movements of every single website visitor simultaneously logged into Facebook

Speak Direct to your Intended Audience

Imagine if you could create custom audiences from your website and then target a Facebook Ad directly to them. For example, having someone scan through all your website visitors, find out exactly which products they look at, how often they visited your site and then tailor Facebook ads to speak directly to them. The Facebook Pixel has created a new meaning for the term ‘tracked’. By creating access to an in-depth knowledge of your target market you can maximise the results of your marketing approach.

Get the Facebook Pixel

This is a snippet from Facebook Support to help you get started:

‘To create your Facebook pixel:

1.       Go to your Facebook Pixel tab in Ads Manager.

2.       Click Create a Pixel.

3.       Enter a name for your ads pixels. You can have only one pixel per ad account, so choose a name that represents your business.

Note: You can change the name of the pixel later from the Facebook Pixel tab.

4.       Check the box to accept the terms.

5.       Click Create Pixel’

Here at SMEmedia.co.uk we specialise in Facebook paid advertising strategies and help businesses to create systems where websites work with Facebook to maximise results through the implementation of the Facebook Pixel. Welcome to get in touch with our offices on +44 203 418 0001 for more information.

About the Author:

Based in Staines-upon-Thames and ideally located for web design Surrey and webdesign London clients, we offer a friendly and personal website design and hosting service to clients. Our bespoke website solutions are now complemented by designs based on the WordPress content management system that allow for easy editing of web pages by you the client. Greater control by the end user of websites is a growing trend and one that we are embracing. This is backed up by our ability to provide IT support to your business