Good designGood design – What’s the point of having a good looking web-site if it can’t be seen?

When talking to a client it’s important to understand the purpose of their website, Most website’s are intended to generate business where some are to showcase previous work or used to maintain/increase profile.

In most cases, requirements are:

> Great SEO (search engine optimisation)
> Great Graphics
> Call to action
> Showcase of clients work

How this is done in such a competitive market is getting harder to do, so more creative methods have to be used to ensure that all the above can be achieved and of course stand out from competitors.

Integration with Social Media is one way to stand out but it has to be done regularly and in the right way. Another area is the content of the site itself, does it engage or inform?

All this makes the production of a website today a question of balance which constantly has the goals goalposts constantly moving.