Web Colour

Here at your local internet marketing agency SME Media, we would like to give you some advice on how to use colour to maximise results in marketing and web design. You can increase the value of your brand instantly by choosing the most effective colour scheme that will, in turn, evoke the right emotions from your target audience. It has been scientifically proven that colour temporarily affects our emotions and moods, and can even go as far as causing an increase in metabolism, blood pressure and various other physiological reactions. Maximise the effects of colour in your business brand and communicate your brand personality clearly to consumers. The four main psychological primary colours that relate to the body, mind and emotions are: red, yellow, blue and green.Did you know?

People all over the world from different cultures and backgrounds perceive colour differently, and as a result, the psychology of colour in relation to persuasion is one of the most interesting and debated aspects of marketing! 62-90% of consumer’s assessment of a product or brand is based on colour alone so don’t be shy to make your brand different from competitors!

 Finalising your own brand can be quite daunting.

Every day we are exposed to new products and services through the media but do you ever stop to think just how important colour is!? You can increase brand recognition by up to 80% with the right colour choice and you can use colour to persuade and influence potential buyers. Consider your main business goals and carry out the relevant research to ensure you are making informed decisions. 85% of shoppers place colour as a primary reason to purchase a particular product and you have around 90 seconds to win them over. The first 90 seconds is crucial because this is when consumers make a decision about their purchase.

What is your Brand Personality?

When deciding on your brand personality choose a colour scheme to represent just that! Research suggests that it is far more effective than aligning your colour scheme with stereotypical colour associations. When your chosen colour represents your brand in the right light, your brand becomes more memorable and can be recognised even when your company name is not displayed. Take Coca-Cola for example; everyone knows that red background with the white swish when they see it!


 Top 5 dimensions that play a role in a brand’s personality:

Blue Competence responsible, dependable, reliable, efficient
Brown Ruggedness tough, strong, outdoorsy, rugged
Red Excitement daring, spirited, imaginative, up-to-date
Navy Sincerity domestic, honest, genuine, cheerful
Purple Sophistication glamorous, presentation, charming, romantic


What are your Brand Goals?

Increase the appetite of people passing by or decrease the perception of waiting time in a busy environment; the possibilities of colour influence are endless. Using colour in the right way can result in a very effective communication tool which is ultimately designed to increase conversion rates in your business and create the positive energy required for a productive working environment.

Are you in the process of creating your business brand? Get in touch with us here at SMEMedia.co.uk for expert design guidance and advice! We look forward to hearing from you.