BuyMFD.com
Project Overview
BuyMFD.com has been created to facilitate a reduction in time spent for decision makers in assessing their requirement for office photocopiers, printers and MFD’s.
Objectives
- Create a new type of printer retailer site
- Create a custom product configurator form based on industry and client
- Very complex site with heavy product variables and configuration in backend
Results
- Created a brand new type of site focused solely on user experience and user journey
- Very simple and easy user journey and experience
- 14% increase in Unique views
- 40% improvement on session duration to 2 min 13 secs