The Client
Brackenbury Candles make and sell hand-poured luxury candles, reed diffusers and wax melts. They believe in candles as the gateway to precious memories, special seasons and nostalgia. Brackenbury Candles want to bring a luxurious feel that makes a statement in a home, with an affordable price tag.
The Challenge
Brackenbury Candles had a quality product that they were currently selling on a Wix website, with limited branding and personalisation.
They were looking into a new web design for their growing business that better reflected their reflexing, luxury brand, enabling them more flexibility in selling their products, and ultimately boosting sales.
Website Design with SME Media
- SME Media created Brackenbury Candles a new WordPress website design with e-commerce functionality.
- The design used its branding throughout, giving a finished and professional image.
- There were multiple navigation options to make the website easy to use, including shopping by both product or design.
- Web design was built to be signposted for Google, using optimal Search Engine Optimisation methodology. There was a blog functionality to enable future SEO-based content marketing.
The results
- Since the new website launched in 2020, sales have increased by 718%
- The number of orders has increased by 647%
- The average order value increasing by 10%.
- Brackenbury Candles are beating three leading competitors on keyword rankings.