Project Overview

Asella is a new and exciting online marketplace showcasing original and sustainable fashion items. Asella makes the switch to sustainable fashion easy and accessible with a multitude of boutique stores and unique designs. Asella is a marketplace that delivers current trends and fashion, without costing the earth.


  • Create brand and identity including logo design, typography, and colour palette
  • Create a bespoke ecommerce site with ability for Vendors to create their own online store within the site and upload their products to sell with commission capabilities.


  • Site has generated a vast amount of Vendor interest.
  • Great feedback from clients and new customers on the website design and user experience.
  • Fully optimised website for mobile shopping & SEO.
  • Great site visit time of 5 minutes 15 seconds
  • Low bounce rate of 53%

Client Statement

“I highly recommend SME media, they have produced a great, professional website for my company. After contacting multiple web designers to build us an e-commerce website, we were turned away as they thought the structure would be too complex, however Stephen and Eve had no problem with this and we are over the moon with the result!”

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