Is 2022 the year of D2C marketing? Everyone in business and marketing has heard of B2B (business to business) and B2C (business to consumer), but there is a growing number of businesses employing a D2C business model, but what is a D2C business and D [...]
Time to go eCommerce People of the UK spent a record £10bn online in July 2021, which is the biggest monthly spend in 2021 to date and the most spent in July ever. Analysis of billions of online transactions shows that this brings the UK’s year-to-d [...]
Google rankings timescales In SME forums across the country, business owners and managers are asking marketing agencies and SEO professionals to get them to the top of Google asap and asking 'how long does SEO take?' There are also less than scrupul [...]
Local SEO for retail businesses As shops open again and (hopefully) restrictions continue to cautiously lift, SEO isn't an area to neglect if you're in retail. People may be flocking back to the shops, but you want to make sure that they're flocking [...]
Recalling an email - for premature senders This is the first time this has happened to me, I promise. Don't be embarrassed, premature sending is more common than you'd think. If you've jumped the gun when it comes to pressing send, don't panic. Gone [...]
How to add funds to your Facebook Ads account About Facebook Ads A lot of small and medium-sized businesses use Facebook to advertise their business, as the biggest and one of the most established social networks in the world. Obviously, it's free t [...]
The importance of originality when it comes to content marketing (but not caterpillars) There are not many people that haven't heard about what has turned into something of a battle of the caterpillars, and given that in the last year of lockdowns we [...]
Marketing on LinkedIn LinkedIn prides itself on being the largest professional network online, and with 740 million members across 200 countries, they'd be fair in making that assertion. As well as being a member of LinkedIn, active marketing on Link [...]
Why SMEs need SEO - a guide to small business SEO Search engine optimisation, or SEO, has become increasingly essential for companies of all sizes over the past two decades. However, small business SEO still has room to grow. Whilst nearly half of a [...]
Selling online for retail businesses The latest budget plans from the government are said to be part of a plan to boost the reopening of the high street, but a large number of retail businesses are still concerned about the future of their business. [...]